Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. We are providing the following services
Search Engine Optimization
SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) is an organic search that does an activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. SEO is all about optimizing a website for search engines. SEO is a technique for designing and developing a website to rank well in search engine results, improving the volume and quality of traffic to a website from search engines, marketing by understanding how search algorithms work, and what human visitors might search.
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Google AdWords: – AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.
Bing Advertising: – Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the “Ads” section of search results pages. Whether customers want to purchase a product, request a service or sign up for information, your goal is to get customers to see your ad and go to your website, call your store, or download your app. You can accomplish this by having your ad appear at the top of the search results page, in the “Ads” sections.
Yahoo Advertising: – Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the “Ads” section of search results pages. Whether customers want to purchase a product, request a service or sign up for information, your goal is to get customers to see your ad and go to your website, call your store, or download your app. You can accomplish this by having your ad appear at the top of the search results page, in the “Ads”
This is where we take all that endless raw data and bake it into something tangible. No matter how much data you collect, it’s only as good as the quality of insight you uncover. And we’re serious about this. In fact, we’re borderline fanatical. Our data scientists are relentlessly digging deeper to discover real connections between people, commerce and brands. Turning theory and data into real and tangible results for our clients. To help business be successful online today, it’s not enough to have data. You have to be able to decode data to see what makes people click.
The value of Google Analytics
- Help you add Google Analytics, and provide training and support.
- Google Analytics reporting – monitoring trends, custom reporting on performance, and recommended cations.
- E-commerce Analytics, discover your most powerful keywords, traffic channel segmentation, maximize site search
Email Marketing helps in promoting a business by sending emails and newsletters is what we call email marketing. Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers who are good at email marketing can connect with their customers in a highly targeted way. They will be successful in delivering ROI and revenue back to the business. Email Marketing is still a standout amongst the most advertising channel that you can utilize. Social networking sites and other techniques may be attractive but email marketing reliably delivers the genuine result. Utilized accurately, email marketing services are the incredible approach to stay in contact with your clients, permits you to track and measure conduct, test reaction to new items and services.
YouTube Marketing is one type of paid marketing where the ads appear in the YouTube (When the video plays and before the video plays). YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
It all starts with a prospective customer typing something into a Search engine box. Keyword research is nothing but the method of understanding what your intended clients search for and what phrases show purpose to buy your product or service. We help you to understand the value of your keywords, the demand for particular phrases, and how much work it will take to rank on the first page of the search results.
The value of keyword research
- Understanding how simple or difficult it will be for your business to rank well for your prime phrases
- Researching your rival’s phrases
- Separating popular phrases from the particular phrases that give more sales
- Calculating your return on investment (ROI) for particular phrases
Social Media Marketing
The world has a very active social life. Over 2 billion people now use social media to share their thoughts on just about everything, from world events to a disappointing lunch. And, yes, this opens up amazing opportunities for digital marketing. However, a social site is a very personal space, not a public shopping mall. Which is why you have to earn people’s respect, before you can earn their business. Our obsession for decoding data gives us important insight here. We go way deeper than superficial observations to help our clients be of real value to customers, when they most need it. Helping make sure our clients are invited in as a welcomed guest and never seen as a bullish intruder. After all, that’s the social thing to do.
The value of Social Media Marketing
- A deeper and constant analysis of your customer’s behavior to get valuable insights.
- Technology that can find the most engaged audience to help you be of more value.
- Transparent measurement of customer engagement across all social media channels to improve performance.
- Real-time management of budgets to be more efficient and maximize ROI